DCC Cycling Expo

Riders will find great late-season deals on athletic apparel, casual wear, sunglasses, cycling equipment, and accessories. Stop by the ever-popular DCC Store for a wide selection of signature Door County Century apparel items. Ongoing cycling seminars and live music grace the DCC Stage, while very special New Belgium beer offerings and a wonderful array of food items from the Taste of Ethiopia and Gourmet Corn food trucks await you.

Grab your rider packet and stay for the fun!

Door County Fairgrounds (aka John Miles Fair Park)

812 North 14th Avenue in Sturgeon Bay, Wisconsin
Saturday, September 11th (10 am – 6 pm)

2021 DCC Cycling Expo Exhibitors

JDRFSANS Meal Bar
Fat Tire - New Belgium Brewing
Blue Steel Bikes
Pete's Garage
Gourmet Corn
Velorosa Cycling
RUBY Colorful Coffee
Taste of Ethiopia
Door County Sunglass Company
The DCC Apparel Store
Door County Silent Sports Alliance
The DCC Bike Tech Center
Bike & Body Studio
Creature of the Wheel
Creative Magnets
Wisconsin Bicycle Federation
Bondi Band
Stadium BikeTrail GeniusBetter World Club

Camping

Due to high demands for lodging, DCC organizers have arranged for off-site camping at the Door Devils Motorcycle Club property, just north of Sturgeon Bay.

This facility is private property and only vehicles displaying an official DCC entry decal are considered special guests. All other vehicles will be turned away and violators will be considered trespassing. The camp area grounds are approximately 6.5 miles from the Door County Fairgrounds. It’s a 6-minute drive or a short ride by bike.

The 40-acre open facility allows campers to set up camp as you please. Set-up is first come, first served. Small campfires are allowed, but formal fire pit amenities are not provided. This is a DRY CAMPING property. There is no water provided at the grounds. All wash and drinking water must be carried in by campers.

Tents, pop-ups, travel trailers, and motor coaches are all allowed. You are only charged only for the vehicle providing motorized power, which enters the property.

Please remember to purchase campfire wood and water before leaving Sturgeon Bay! If you intend to use your personal camper restroom and/or kitchen facilities, you will be responsible for arranging dumping at either a private campground in the area or one of the Wisconsin state park campground facilities.

Camping Fees

$25.00 per motorized vehicle, per night
Sign up at time of online registration

A vehicle decal prepared for each night of stay will be mailed prior to the event. With the decal, vehicles are free to come and go as they please.

What is included?

  • A nearby and inexpensive place to set camp
  • Vehicle entry decals
  • Dumpster refuse services
  • Portable toilets

What is not?

  • Water (of any kind)
  • Fire wood
  • Food or beverage
  • Dumping facility for gray or black wastewater

Before you Ride

All routes start and finish at the Door County Fairgrounds in Sturgeon Bay (814 N. 14th Ave.).

What a day to ride! When you arrive at the Door County Fairgrounds follow the sights and sounds that lead you to the main expo building on campus. From there, take advantage of our Water Monster water filling stations and our on-site DCC bike tech area featuring Wheel & Sprocket mechanics. Technical assistance starts at 5:30 a.m. for any last-minute mechanical needs and a blast of air in the tires.

The DCC departure window for all riders is from 6:00 -10:00 a.m. To allow our delivery staff, rest station volunteers, and public safety personnel to fully prepare the course and rest stations, do not depart the fairgrounds in Sturgeon Bay any earlier or later than the specified time window. As a rule of thumb, if you plan to ride longer, leave earlier! Please allow enough time to complete the route you have chosen before 5:00 p.m. Your planned distance and anticipated pace should dictate when you start.

Start Times – Open Rollout

The DCC is an “Open Rollout” event. We define an Open Rollout as a self-determined start time, within our recommended and posted time windows for departure. Riders need to determine their estimated riding speed and course distance in order to estimate a time of arrival back to the finish line venue. It is important that all participants abide these posted timelines and plan accordingly.

100 Mile Route6:00 – 9:00 a.m.
70 Mile Route7:30 – 9:00 a.m.
50 Mile Route8:00 – 10 a.m.
30 Mile Route9:30 – 10:00 a.m.

On the Road

Ride Rules

Safety of all riders is the highest concern for the organizers of the Door County Century ride. We want all riders to enjoy the DCC experience at each of their own riding abilities and comfort levels. Please be respectful to each other on the roads and make this ride positive and enjoyable for all. To this end, participants are asked to obey the following rules:

  • FOLLOW THE RULES OF THE ROAD – The course routes for the Door County Century are on public roads which remain open to motorists during the event. All riders are expected to follow the rules of the road. This includes recognizing that motorists have the right of way. Riders must stay on the right shoulder of the road and as much as possible and ride at a maximum of two abreast, especially when motorists are present. Crossing the center line of the road is strictly prohibited and you could be cited by law enforcement.
  • HELMETS REQUIRED – All participants must wear an ANSI approved bike helmet at all times while on the course route. Violation of this rule will result in future ineligibility to participate.
  • WATCH YOUR SPEED – Riders are free to ride at whatever pace they desire but are urged to exercise caution during the downhill descents. Historically, most of the accidents at the Door County Century have been caused by excessive speed on the hills. Ride within your abilities and slow down on the descents.
  • TRAFFIC SIGNALS AND INTERSECTIONS – Because course routes use streets which are open to typical traffic, all traffic rules apply. This includes stopping at intersections with signs or signal lights and obeying police orders when applicable. This is especially important when crossing State Highways 42 & 57 as well as County Highway A. Also, because Door County is a tourist destination and offers spectacular views, motorists may slow or stop unexpectedly or may be inattentive. Riders need to be aware of these risks and must ride in a defensive manner.

Rest Stops

Rest stops will be located approximately every 15 miles. There will be Gatorade, water and ample amounts of food. Each rest stop will also offer technical assistance, first aid supplies, and rest rooms. The printed maps on ride weekend will provide the location and time of operation for each rest stop. A rider’s Door County Century wristband is their ticket for food and beverages at each rest stop. Visit our course page for details on the rest stops along each course.

When You're Done

The post-ride dinner begins at 11:00 a.m. and ends at 6:00 p.m. on Sunday, September 12th at the Door County Fairgrounds in Sturgeon Bay.

Each paid rider must present their rider wristband for admission to the dinner. Any non-riders may purchase tickets at the entry to the dinner line, but not in advance. Tickets are $10 for adults and children over age 12, $5 for children ages 6-12, and free for children ages 5 & under.

For 2021, we have a brand new catering partner! The Wooden Spoon will cater a wonderful Chicken Fajita with all the fixings.

POST-EVENT DINNER MENU ITEMS:

  • Grilled chicken fajita strips
  • Fresh grilled pepper and onion medley
  • Flour tortillas, gluten free tortillas, and tortilla chips
  • Exotic grains, rice and vegetable blend (gluten fee and vegan)
  • Fancy jack-blend cheese
  • Fresh Pico de Gallo, salsa, shredded lettuce, and sour cream

POST-EVENT BEVERAGE MENU ITEMS:

  • Door County Cherry Pie
  • Festival Foods Bottled Water
  • Lamer’s Dairy brand Chocolate Milk
  • Bubly brand Flavored Sparkling Water
  • Frost Top Root Beer
  • Fat Tire and Featured New Belgium Brewing Specialty Beers

Two complimentary adult beverages are included with your rider wristband.
Enjoy live entertainment in the Nicolet Bank zone by Conscious Pilot and Jackson Crow and pull up a chair at the Fat Tire Hangout and reminisce with friends about another epic ride in the books.

Lodging

Door County is a popular tourism destination throughout the year.

While ride weekend is in the sweet spot following Labor Day and before fall visits surge, it’s best to book your accommodations early. Visit the Door County Visitor’s Bureau website for lodging options.

Driving Directions

The start line, finish line, and DCC Cycling Expo are located at the Door County Fairgrounds complex

812 N 14th Ave, Sturgeon Bay, WI 54235

  • From the south, drive north on Highway 42/57 to Sturgeon Bay.
  • Cross the large shipping channel bridge and continue on for one mile. Please watch your speed; the limit is 45mph.
  • Turn left on Michigan Street by the YMCA and go west for 0.7 miles.
  • Turn right on 14th Street by Sturgeon Bay High School and continue north for 0.7 miles to the fairgrounds on your right.
  • Park in front of the grandstand in the paved parking lot.

Google Maps for directions to the Door County Fairgrounds

Pickle Juice
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Let's ride on September 12th, 2021!